Comments on: A Comparative Study of Logo Design between the 70s and 90s. http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/ Logo Designer, Graphic Designer, Graphic Design Portfolio, Logo Design, Logo, Graphic, Design, Graphic Design Fri, 10 Feb 2012 17:01:29 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jacob Cass http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-30780 Jacob Cass Sun, 31 May 2009 04:30:58 +0000 http://justcreativedesign.com/?p=316#comment-30780 Ah this was written some time ago, when I was first starting to get an interest in logo design. Glad you enjoyed it and yeah IBM would be a good case study, especially since Paul Rand was the designer. Ah this was written some time ago, when I was first starting to get an interest in logo design. Glad you enjoyed it and yeah IBM would be a good case study, especially since Paul Rand was the designer.

]]> By: Chad http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-30761 Chad Sat, 30 May 2009 23:22:53 +0000 http://justcreativedesign.com/?p=316#comment-30761 Nice post. I doubt you'll find the need to do another comparative study like this again, but if you do I think you should also look at some company logos that HAVEN'T changed hardly at all; for instance IBM and even GE to some extent. But again, nice post. : ) Nice post. I doubt you’ll find the need to do another comparative study like this again, but if you do I think you should also look at some company logos that HAVEN’T changed hardly at all; for instance IBM and even GE to some extent. But again, nice post. : )

]]> By: cdharrison.com » archive » A Comparative Study of Logo Design between the 70s and 90s. http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-12135 cdharrison.com » archive » A Comparative Study of Logo Design between the 70s and 90s. Sun, 31 Aug 2008 17:16:02 +0000 http://justcreativedesign.com/?p=316#comment-12135 [...] A Comparative Study of Logo Design between the 70s and 90s.. You can leave a comment, or trackback from your own site. RSS 2.0 [...] [...] A Comparative Study of Logo Design between the 70s and 90s.. You can leave a comment, or trackback from your own site. RSS 2.0 [...]

]]> By: Weekend Reading: Kickass Blogging and Design Articles http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2745 Weekend Reading: Kickass Blogging and Design Articles Sat, 03 May 2008 09:03:55 +0000 http://justcreativedesign.com/?p=316#comment-2745 [...] A Comparative Study of Logo Design between the 70s and 90s. by Jacob Cass [...] [...] A Comparative Study of Logo Design between the 70s and 90s. by Jacob Cass [...]

]]> By: Jacob Cass http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2530 Jacob Cass Thu, 24 Apr 2008 02:54:19 +0000 http://justcreativedesign.com/?p=316#comment-2530 Hi Jerry, Apple have got such a strict style guide with their logo that laymen would never even notice the difference in each type of logo as it is strong either way, with or without gradients so guess I'll have to agree with you! Genius. Hi Jerry,

Apple have got such a strict style guide with their logo that laymen would never even notice the difference in each type of logo as it is strong either way, with or without gradients so guess I’ll have to agree with you! Genius.

]]> By: Jerry Kindall http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2515 Jerry Kindall Wed, 23 Apr 2008 18:01:26 +0000 http://justcreativedesign.com/?p=316#comment-2515 The Apple logo you show breaks the rule of "avoid gradients where possible." However, the philosophy now seems to be the the actual logo is flat and single-colored, but the presentation of the logo can have a different color, gradients, or shiny bits if it fits in with the rest of the design of the product or ad. The only rule seems to be that in any given presentation the logo must, overall, be a single color. On business cards I believe they still use a single-color flat design, for example. That's part of the genius of this logo; it is still recognizably the same brand even in all these different presentations. The Apple logo you show breaks the rule of “avoid gradients where possible.” However, the philosophy now seems to be the the actual logo is flat and single-colored, but the presentation of the logo can have a different color, gradients, or shiny bits if it fits in with the rest of the design of the product or ad. The only rule seems to be that in any given presentation the logo must, overall, be a single color. On business cards I believe they still use a single-color flat design, for example. That’s part of the genius of this logo; it is still recognizably the same brand even in all these different presentations.

]]> By: A Comparative Study of Logo Design between the 70s and 90s. | White Sands Digital http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2496 A Comparative Study of Logo Design between the 70s and 90s. | White Sands Digital Wed, 23 Apr 2008 01:31:16 +0000 http://justcreativedesign.com/?p=316#comment-2496 [...] and 90s, will illustrate how to achieve corporate identity success, and why it is important… read more | digg [...] [...] and 90s, will illustrate how to achieve corporate identity success, and why it is important… read more | digg [...]

]]> By: Kristine http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2441 Kristine Mon, 21 Apr 2008 22:14:18 +0000 http://justcreativedesign.com/?p=316#comment-2441 Great Comparative - Shell logo surprised me... amazing how much the mind can take in and not see changes until juxtaposed with one another... Apple was surprising too... Great Comparative – Shell logo surprised me… amazing how much the mind can take in and not see changes until juxtaposed with one another… Apple was surprising too…

]]> By: Jacob Cass http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2407 Jacob Cass Mon, 21 Apr 2008 09:45:48 +0000 http://justcreativedesign.com/?p=316#comment-2407 Wow sorry David, Brian and Kelly. I just noticed for some reason my reply (from 2 days back) didn't post on here. David, let me know once you read it. Kelly, thanks re the logo design love comment. I agree about Apple even though I am a PC user, they just get it. I came across a few early Apple ads as well during my research, very retro / vintage looking. Yeah the early logo wasn't too flash. Brian, let me know once you read it and your thoughts. Yeah that tutorial should come in useful this year at university. I am still amazed we haven't done a branding exercise for a company yet (ie, stationary, business cards, etc) so I will come back to the video then. Does it have sound? I just had a quick look then but it was loading pretty slow. Wow sorry David, Brian and Kelly.

I just noticed for some reason my reply (from 2 days back) didn’t post on here.

David,
let me know once you read it.

Kelly,
thanks re the logo design love comment. I agree about Apple even though I am a PC user, they just get it. I came across a few early Apple ads as well during my research, very retro / vintage looking. Yeah the early logo wasn’t too flash.

Brian,
let me know once you read it and your thoughts. Yeah that tutorial should come in useful this year at university. I am still amazed we haven’t done a branding exercise for a company yet (ie, stationary, business cards, etc) so I will come back to the video then. Does it have sound? I just had a quick look then but it was loading pretty slow.

]]> By: Jacob Cass http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2406 Jacob Cass Mon, 21 Apr 2008 07:47:48 +0000 http://justcreativedesign.com/?p=316#comment-2406 Ah ok cool, I wish our Uni had something like that it sounds great! So how are you trying to show innovation and creation in the Shristi logo? What is the main concept behind it? I think I am missing somethng. I also see that your initial poster design was refused, what was the reasoning behind this? Ah ok cool, I wish our Uni had something like that it sounds great! So how are you trying to show innovation and creation in the Shristi logo? What is the main concept behind it? I think I am missing somethng. I also see that your initial poster design was refused, what was the reasoning behind this?

]]> By: Inspiration Monday | Prepress Perfection With Acrobat | Contest Time | Layers Magazine http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2401 Inspiration Monday | Prepress Perfection With Acrobat | Contest Time | Layers Magazine Mon, 21 Apr 2008 05:08:37 +0000 http://justcreativedesign.com/?p=316#comment-2401 [...] Check out the paper at this link here. [...] [...] Check out the paper at this link here. [...]

]]> By: Sid http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2379 Sid Sun, 20 Apr 2008 08:26:06 +0000 http://justcreativedesign.com/?p=316#comment-2379 Hi Jacob, Tech-fest is sort of a science fair where people from different universities come together to show-off their designs, softwares, hardwares etc. Apart from that many quizzes and stuff like that are also organized. the important thing is that the tech-fests are generally short term events (2-3 days max).The title "Shristi" in the logo means creation in Sanskrit. Also the tag line for the fest is "creation, innovation, erudition". so the purpose of the logo is to symbolize the entire event. for use see the posters and the pamphlets here http://iccotdis.blogspot.com/2008/03/shristi-posters.html Hi Jacob,

Tech-fest is sort of a science fair where people from different universities come together to show-off their designs, softwares, hardwares etc. Apart from that many quizzes and stuff like that are also organized.
the important thing is that the tech-fests are generally short term events (2-3 days max).The title “Shristi” in the logo means creation in Sanskrit. Also the tag line for the fest is “creation, innovation, erudition”. so the purpose of the logo is to symbolize the entire event.
for use see the posters and the pamphlets here
http://iccotdis.blogspot.com/2008/03/shristi-posters.html

]]> By: Jacob Cass http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2369 Jacob Cass Sun, 20 Apr 2008 01:07:15 +0000 http://justcreativedesign.com/?p=316#comment-2369 Hi Sid, When you say a technical festival, what exactly is that? The logo looks very techy however where is it going to be used? What is the purpose of it? I can get back to you after I know these things. Hi Sid,

When you say a technical festival, what exactly is that? The logo looks very techy however where is it going to be used? What is the purpose of it? I can get back to you after I know these things.

]]> By: Sid http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2366 Sid Sat, 19 Apr 2008 20:06:54 +0000 http://justcreativedesign.com/?p=316#comment-2366 Hi jacob A very well researched article. i would definitely remember the points you mentioned above. What do you think about designing logos for technical festivals or stuff like that? I mean for temporary occasions. Recently we designed a logo for our tech-fest, and it doesn't follow any of our suggestions. check out the logo here http://iccotdis.blogspot.com/2008/03/final-preparation-for-shristi-2008.html Sid Hi jacob

A very well researched article. i would definitely remember the points you mentioned above.

What do you think about designing logos for technical festivals or stuff like that? I mean for temporary occasions. Recently we designed a logo for our tech-fest, and it doesn’t follow any of our suggestions.

check out the logo here http://iccotdis.blogspot.com/2008/03/final-preparation-for-shristi-2008.html

Sid

]]> By: Kelly http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2341 Kelly Fri, 18 Apr 2008 20:41:58 +0000 http://justcreativedesign.com/?p=316#comment-2341 Jacob, Apple is one of my favorite companies that "gets it." The way they take the brand from concept (bytes, Apples for teachers-originally, and Newton's apple), through printed and online graphics, products, and into their physical spaces as well, seamlessly, is pure genius. Great topic and well-researched. The Shell evolution I had seen before, it's neat. I've seen a couple of painfully early Apple ads with no logo, but I don't think I'd ever seen that earliest logo. Until later, Kelly <em>Kelly's last blog post..<a href='http://feeds.feedburner.com/~r/MaximumCustomerExperience/~3/273046176/happy-100th-bir.html' rel="nofollow">Happy 100th Birthday!</a></em> Jacob,

Apple is one of my favorite companies that “gets it.” The way they take the brand from concept (bytes, Apples for teachers-originally, and Newton’s apple), through printed and online graphics, products, and into their physical spaces as well, seamlessly, is pure genius.

Great topic and well-researched. The Shell evolution I had seen before, it’s neat. I’ve seen a couple of painfully early Apple ads with no logo, but I don’t think I’d ever seen that earliest logo.

Until later,

Kelly

Kelly’s last blog post..Happy 100th Birthday!

]]> By: Brian Yerkes http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2336 Brian Yerkes Fri, 18 Apr 2008 15:23:29 +0000 http://justcreativedesign.com/?p=316#comment-2336 Jacob, very cool post, I have it on my list of "Must read" this weekend! Also, thank very much for the answer to my question on the uni project...about the feedback you receive and your current high performance there....very cool. I remember you asked David Airey about how he did the mockup for the die cut business card, so I made a quick video tutorial for anyone interested! Check it out <em>Brian Yerkes's last blog post..<a href='http://www.BrianYerkes.com/david-airey-how-he-did-it-die-cut-card-mockup/' rel="nofollow">David Airey: How He Did It - Die Cut Card Mockup</a></em> Jacob, very cool post, I have it on my list of “Must read” this weekend!

Also, thank very much for the answer to my question on the uni project…about the feedback you receive and your current high performance there….very cool.

I remember you asked David Airey about how he did the mockup for the die cut business card, so I made a quick video tutorial for anyone interested! Check it out

Brian Yerkes’s last blog post..David Airey: How He Did It – Die Cut Card Mockup

]]> By: Kelly http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2331 Kelly Fri, 18 Apr 2008 11:08:26 +0000 http://justcreativedesign.com/?p=316#comment-2331 JACOB! I promise to come back and say something relevant later, this looks like a good one but I'm off to work. I just wanted to raise a glass to you for being mentioned in the final verdict at Logo Design Love!!! Congratulations, Jacob, I hope it brings you a zillion more readers. All the best, Kelly JACOB!

I promise to come back and say something relevant later, this looks like a good one but I’m off to work. I just wanted to raise a glass to you for being mentioned in the final verdict at Logo Design Love!!!

Congratulations, Jacob, I hope it brings you a zillion more readers.

All the best,

Kelly

]]> By: David Airey http://justcreative.com/2008/04/18/a-comparative-study-of-logo-design-between-the-70s-and-90s/#comment-2328 David Airey Fri, 18 Apr 2008 09:23:12 +0000 http://justcreativedesign.com/?p=316#comment-2328 Will certainly come back to this when I've a little more time on my hands. Looks like a great read. <em>David Airey's last blog post..<a href='http://feeds.feedburner.com/~r/CreativeDesign/~3/272159792/' rel="nofollow">A few logo designs not yet featured</a></em> Will certainly come back to this when I’ve a little more time on my hands. Looks like a great read.

David Airey’s last blog post..A few logo designs not yet featured

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